LEVI'S DENIM ART CONTEST CATALOGUE OF WINNERS

Official catalogue of the winning works from the "DENIM ART CONTEST" sponsored by LEVI'S.

The DENIM ART CONTEST was held by LEVI'S against the backdrop of the individuality boom known as the 'Me' Decade in the United States in the 1970s. As a symbolic event of this individuality boom, which elevated denim from mere workwear or casual wear to a "canvas for self-expression," it had a major impact on the counterculture and fashion history of the era.

In addition to detailed images of the bold custom creations, the website also features the names and locations of each winner, showcasing the diversity of custom denim at the time.